Opening and welcome designs are often overlooked by small business owners who are focused on providing quality products or services. However, these visual elements play a crucial role in creating a positive first impression and setting the tone for a customer's entire experience with your brand. In this article, we'll explore the importance of an opening and welcome design and how it can benefit your small business.
Read MoreThe article, written by Justin Estes, presents an insightful Q&A with Dr. Robin Kiera, a renowned expert in financial services marketing. The interview focuses on how banks and insurance companies can effectively utilize social media and behavioral economics to create engaging content, establish customer relationships, and increase sales in the digital age.
Read MoreDid this one for fun and for a look back into owning a small business in the 1960s. -Jason
Our used car dealership, "Cars of the 60s," aims to provide high-quality, reliable used vehicles to the residents of [City Name] in the 1960s. By focusing on exceptional customer service, thorough vehicle inspections, and competitive pricing, we plan to establish ourselves as the premier used car dealer in the area.
Read MoreSmall business owners often face an uphill battle when it comes to marketing. With limited budgets and resources, traditional marketing tactics like paid advertising, billboards, and mass media campaigns are usually out of reach. So how can small businesses effectively market themselves and connect with their target audiences? The concept of "unmarketing," as explained by marketing expert Scott Stratten in this insightful article from The Financial Brand, offers a refreshing and cost-effective approach that's well-suited for small business owners.
Read MoreAs an entrepreneur looking to launch a grill company in your small hometown, you may not have the resources of a giant like Weber, but you can still take inspiration from their marketing strategies and tailor them to your local community. By focusing on brand activation, public relations, experiential marketing, and leveraging the power of social media, you can build a strong local following and establish your grill brand as a beloved part of your town's culture.
Read MoreSmall business owners often face an uphill battle when it comes to marketing. With limited budgets and resources, traditional marketing tactics like paid advertising, billboards, and mass media campaigns are usually out of reach. So how can small businesses effectively market themselves and connect with their target audiences? The concept of "unmarketing," as explained by marketing expert Scott Stratten in this insightful article from The Financial Brand, offers a refreshing and cost-effective approach that's well-suited for small business owners.
Read MoreRead MoreEven the mightiest heroes need more than just raw power; they require the finesse of secondary abilities to make their extraordinary feats possible!
Are you a startup founder looking for a convenient way to manage your business expenses? A business credit card can be a valuable tool, offering perks like simplified travel payments, credit-building opportunities, and potential savings through rewards programs. However, with so many options available, it's essential to choose the right card for your unique needs. Here are five tips to help you navigate the process and find the perfect fit for your entrepreneurial venture.
Read MoreIn the ever-evolving landscape of digital marketing, a new force has emerged, reshaping the way brands connect with their audiences: influencer marketing. As social media platforms continue to permeate our daily lives, companies have recognized the power of partnering with influential individuals who command engaged followings and can sway consumer decisions. This trend has not only opened up new avenues for brands to reach their target markets but has also created a lucrative opportunity for popular influencers to monetize their online presence.
Read MoreIn 1977, George Lucas' "Star Wars" took the world by storm, becoming a cultural phenomenon and kicking off one of the most successful movie franchises of all time. The film's innovative marketing strategies played a significant role in its success, paving the way for future franchises to emulate. Here are some key lessons we can learn from the launch of Star Wars:
Read MoreWhile some diehard NFL fans grumbled about all the cameras cutting to Taylor Swift in the stands during her boyfriend Patrick Mahomes' games, the pop star's presence was actually a brilliant marketing coup for the league. By having the immensely popular Swift supporting the Chiefs from the sidelines week after week, the NFL gained exponential exposure to an entirely new demographic - Swift's enormous young female fan base, who previously had little to no interest in football.
Read MoreIn the summer of 1975, a primal fear gripped audiences worldwide. It wasn’t a nuclear threat or an alien invasion—it was something far more terrifying: a great white shark. Jaws, directed by a young Steven Spielberg, emerged from the depths and forever changed the landscape of cinema. But how did this aquatic thriller become the first true blockbuster? Let’s dive into the murky waters of marketing mastery.
Read MoreDonald Trump's success in muscling his way to the Republican nomination is a case study in insurgent marketing done right. His campaign exemplified several contrarian strategies that underdogs and startups could learn from.
Read MorePresident Joe Biden may have just secured the Democratic nomination, but the real winners here are students of marketing. Biden's campaign exemplified some brilliant strategies that any brand could learn from.
Read MoreThe 1980s—a neon-lit era of big hair, boomboxes, and shoulder pads. But beyond the fashion and synth-pop beats, Hollywood was brewing something monumental: the blockbuster movie. These larger-than-life spectacles didn’t just dominate the silver screen; they shaped the way films were marketed. Buckle up for a time-travel journey as we explore the art of blockbuster marketing in the 1980s.
Read MoreIn the bustling streets of mid-19th century New York, three visionaries—Henry Wells, William G. Fargo, and John Warren Butterfield—forged a pact that would echo through centuries. Their express companies, initially focused on transporting valuables, would eventually birth American Express, a financial powerhouse that transcended its humble origins. This 10-minute read unravels the saga of American Express—a tale of adaptability, audacity, and marketing magic.
Read MoreIn the late 1970s, Britain stood at a crossroads. The Labour government, led by Prime Minister Jim Callaghan, grappled with economic turmoil, labor strikes, and a sense of national malaise. Enter the Saatchi brothers—Maurice and Charles—a duo whose audacity would reshape political advertising forever. Their agency, Saatchi & Saatchi, became the brushstroke that painted Margaret Thatcher’s ascent to power.
Read MoreThe 1970s—a decade of disco balls, bell-bottoms, and cultural upheaval. But beyond the groovy aesthetics, this era witnessed significant shifts in marketing. As companies grappled with changing consumer behaviors, technological advancements, and social movements, they laid the groundwork for the modern marketing landscape. Let’s step into our time machine and explore how businesses grew, left their marks, and continue to thrive from their 1970s efforts.
Read MorePicture the scent of fresh rubber mats, the hum of ellipticals, and the clank of weights. Your gym—a sanctuary for fitness enthusiasts, beginners, and everyone in between. But this isn’t just any gym; it’s your lifeline. With a tight budget of $30,000 and a spacious 40,000 square feet, let’s sculpt a business plan that flexes its muscles and keeps your dream alive.
Read MoreImagine the salty breeze from the Atlantic, the cozy streets of a quaint East Coast town, and your small American food restaurant nestled among historic buildings. But lately, the once-bustling tables have grown sparse. The locals know your menu by heart, and tourists pass by without a second glance. Fear not! Let’s cook up a recipe for success and breathe new life into your eatery.
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