Executive Summary

Did this one for fun and for a look back into owning a small business in the 1960s. -Jason

Our used car dealership, "Cars of the 60s," aims to provide high-quality, reliable used vehicles to the residents of [City Name] in the 1960s. By focusing on exceptional customer service, thorough vehicle inspections, and competitive pricing, we plan to establish ourselves as the premier used car dealer in the area.

Company Description

Classic Cars of the 60s will be located at [Address], with a showroom and a service center. The dealership will be owned and operated by [Owner Name], who has extensive experience in the automotive industry and a passion for providing excellent customer service.

Market Analysis

The 1960s have seen a significant increase in car ownership, with more families requiring reliable transportation. The used car market in [City Name] is growing, with a demand for affordable, well-maintained vehicles. Our target market includes young families, first-time car buyers, and those looking for a second vehicle.

Competitive Landscape:

[Competitor 1]

[Competitor 2]

[Competitor 3]

Products and Services

Cars of the 60s will offer a wide selection of used vehicles from various manufacturers, focusing on models from the late 1950s and early 1960s. All vehicles will undergo a rigorous 100-point inspection to ensure quality and reliability. In addition to vehicle sales, we will provide financing options, extended warranties, and a service center for maintenance and repairs.

Marketing and Sales Strategy

To reach our target market, we will employ the following strategies:

1. Print advertising in local newspapers and magazines

2. Radio advertisements on popular stations

3. Direct mail campaigns targeting specific neighborhoods

4. Partnerships with local businesses and community organizations

5. Referral programs for existing customers

6. On-site promotions and events

Our sales team will be trained to provide exceptional customer service, focusing on building long-term relationships with clients.

Operations

The dealership will operate six days a week, with hours from 9:00 AM to 7:00 PM Monday through Friday, and 10:00 AM to 5:00 PM on Saturdays. We will maintain a well-organized showroom, with vehicles clearly displayed and labeled. The service center will be equipped to handle a wide range of maintenance and repair tasks.

Management and Organization

[Owner Name] will serve as the General Manager, overseeing all aspects of the business. We will hire experienced sales professionals, service technicians, and support staff to ensure smooth operations.

Financial Projections

Based on our market analysis and sales projections, we anticipate the following financial performance over the next three years:

Year 1:

Revenue: $750,000

Expenses: $600,000

Net Profit: $150,000

Year 2:

Revenue: $1,000,000

Expenses: $750,000

Net Profit: $250,000

Year 3:

Revenue: $1,250,000

Expenses: $900,000

Net Profit: $350,000

Funding Requirements

To launch Cars of the 60s, we are seeking an initial investment of $500,000. This will cover the costs of leasing the facility, purchasing initial inventory, hiring staff, and implementing our marketing strategy. We plan to secure funding through a combination of personal investment, bank loans, and potential investors.

Conclusion

Classic Cars of the 60s is poised to become the leading used car dealer in [City Name] by providing exceptional service, quality vehicles, and competitive pricing. With a strong focus on customer satisfaction and a well-executed business plan, we are confident in our ability to achieve long-term success in the growing used car market of the 1960s.