Remastered Episode 21: Stop Marketing
By Isaiah O’Connor
In this remastered episode, I explain why you need to stop marketing your product or service and instead focus on marketing the emotion it creates.
As Jim Klein from NASP explains, “People buy products or services based on emotional needs or wants, and then justify their purchase logically.” Source.
Whether it's balloons or cars, what truly sells is the feeling. This remastered episode offers insights on how to shift your marketing strategy to connect more deeply with your customers.
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Until next time,
Your Friendly Neighborhood Entrepreneur,
Isaiah O’Connor
