Remastered Episode 17: The Struggle Of Pricing
By Isaiah O’Connor
In this remastered episode, I unpack one of the most common but challenging questions in small business: “How much should I charge?” I talk about the hidden dangers of underpricing, why just covering your costs isn’t enough, and how overhead and perceived value shape what customers are actually willing to pay. If you’ve ever second-guessed your pricing or felt stuck between being “too expensive” or “too cheap,” this one will help you get clarity.
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Until next time,
Your Friendly Neighborhood Entrepreneur,
Isaiah O’Connor
